One, it’s not cool to hang out at the same club as your mom. There are two things that are very true when it comes to teens. The Maturation of Snapchat’s Attentionīut, let’s be honest: what really makes a new social network become popular fast? He knew he had one of the hottest apps of the time now it was just up to him and the team to blow out their user base and execute against their core function.
He saw what Zuckerberg saw: the potential to fill-in the social pipelines that other platforms had ignored. Facebook acquired a monopoly on 18 to 24 year olds with Instagram, they had a monopoly on an older demo with Facebook they just needed Snapchat to fill the gaps.īut Spiegel turned the offer down. He saw it as a vulnerability and saw that a Snapchat generation could emerge, much like there was a Facebook generation before it. He recognized that Snapchat was well on its way to winning the attention of a generation, much like he did with Instagram ( which Facebook bought in 2012 for $1 billion ). Let me just say this: Zuckerberg is the greatest trader in consumer attention of all time. Just one year after launch, Zuckerberg reportedly tried to buy the app for $3 billion.
Facebook Offers to Buy SnapchatĪll these things quickly led Snapchat to come to the attention of Facebook’s CEO Mark Zuckerberg. Snapchat managed to tap into a lot of historical truths, instead of creating something entirely new. Snaps could even be compared to television the first fifty years it was introduced: the broadcast aired, and that was it. Snapchat went the opposite direction and is predicated on our reality: moments are temporary and that’s exactly the feeling and behavior that Snapchat mapped to. The norm of the internet age is to create platforms in which everything is saved - everything is stored and documented digitally. However, Snapchat was able to counterbalance the strengths of all three players and create a new social pipeline. These three social giants dominated most of the conversation, but they all played off of each other in terms of functionality, and, most importantly, audience. Facebook was where you went for updates on family and friends, Instagram was beautiful photo content, and Twitter was the conversation at a cocktail party. Snapchat was started at a time when everybody and their mom thought they were an entrepreneur who could launch a successful social app. Snapchat emulates that behavior and psychology. What I mean by this is that: when we talk to each other, passing in the halls or just living out our lives, those moments disappear. I was surprised early on that people didn’t realize that the way Snapchat works is much closer to how we communicate face to face than any other social network. How did Snapchat, an app that first made headlines as the“ sexting app”, get here? The History of Snapchat: How Disappearing Photos Changed the Game Now, over 100 million active users and 7 billion daily video views later, t he White House has joined, presidential candidate Bernie Sanders is running a campaign on it and senior ad buyers are starting to take notice and planning to advertise on the platform over other social media sites. Just a little over four years ago, Snapchat was supposedly just an idea that founder Evan Spiegel and friends had while in a class at Stanford.
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